Week 11: Extra work and poster
Along with filming our opening sequence, we also did extra work in order to back up our work. For example, I started off my extra work with talking about our target audience and how different British cinema advertising companies advertise different movies; I also included different case studies and how much money the films ended up making after the distribution and advertisement. After that, I made a prezi about my role as a director and how famous directors such as Richard Curtis made it to where they are today; I also talked about my experience as a director in the group. Since, Evelina and I had visited the BFI store we had taken pictures of our trip there and what we had seen which had uploaded on the blog.
In order to find out how films are marketed, I did some research and ended up finding out how films not only become famous of the cast or budget but they also become famous through social networking sites. For example through Twitter, Facebook, Instagram, an IMDB page etc. I ended up making a powtoon about this particular research. After finishing all this work, I started to edit all the vlogs which we had filmed during our production filming which showed our entire experience of filming our film opening sequence, it shows the struggles we faced, what we did and where we filmed each scene. We all know that films have posters, therefore we decided to make our own. Before this happened, we all decided to make our own drafts of how we might want the poster to look and brought the ideas together and decided on the final idea. After adding the sound, titles and transitions to our film opening sequence we decided to get some feedback from our target audience. Therefore, Evelina, Anbish and I interviewed a couple of people, showed them the sound cut and filmed their responses. Based on their responses we were able to tell what changes should be made to our film opening sequence before we upload our final cut therefore not only would we like it but so will our target audience.
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